We're looking for 20 people who are serious about changing their health.
Adday Wellness is funding a fully supported 12-week TDR programme, complete with all products and dietitian support. In return, we ask for honest documentation of your journey.
Start your applicationA fully structured 12-week TDR programme, backed by clinical research.
Based on the approach studied in the UK's DiRECT clinical trial (Lancet, 2017). Everything is provided: product, plan, and professional support from a qualified dietitian. This is not a free sample. It is a genuine health programme with serious scientific foundations, designed to produce real, lasting results.
20 people ready to commit to something that the clinical evidence shows works.
You have meaningful weight to lose, have tried conventional approaches with limited long-term success, and are willing to share your journey honestly.
People who are genuinely ready for change.
Motivated, available for 12 weeks, comfortable with video check-ins, and willing to document their experience openly and honestly for our community.
People who want free product.
If that's your motivation, it will become apparent in the application process and you will not be selected. The screening is thorough by design.
Full programme support, funded entirely by Adday.
Total retail value approximately £600 to £800 per participant.
12 weeks of product
Full TDR supply, shakes, soups, and bars, covering all nutritional needs.
Bi-weekly dietitian calls
30-minute check-ins with a qualified dietitian throughout the programme.
Phase 2 transition support
Food reintroduction guide and a further dietitian call at weeks 13 to 20.
Completion starter pack
Adday maintenance starter pack awarded on full completion.
Private participant community
A group of 20 people going through the same programme together.
Adday ambassador status
Featured on addaywellness.com, 25% permanent discount on future orders.
Five steps, designed to find the right people.
The process is thorough by design. If you complete all five steps, you're exactly who we're looking for.
Complete the application
A detailed form covering your health context, history, motivation, and availability. Responses under the minimum word count are not reviewed.
15 minutesFilm a 90-second video response
If shortlisted, you'll receive a brief with three questions to answer on camera. Filmed on your phone, natural light, no editing required.
Shortlisted applicants onlyAttend a 20-minute selection call
A conversation with an Adday dietitian or senior team member. We've read your application. We want to hear from you directly.
Video call — Zoom or TeamsSign the participant agreement and pay a £25 refundable deposit
The deposit is returned in full on programme completion, alongside £50 Adday product credit. It is a commitment signal, not a fee.
Accepted participants onlyStart the programme
Products dispatched, dietitian calls scheduled, community launched. Your 12 weeks begins.
Programme start — [date]Applications close [date]. 20 places only.
We review every application personally and contact all applicants within 7 days of closing.
Start your application Applications take approximately 15 minutes to complete