At Adday, we believe that better health starts with the small things — the everyday choices that add up over time. That’s why we’ve created a range of convenient, nutritionally balanced products that fit seamlessly into real life.
Made for Real People, Backed by Science
Adday Wellness is a visionary brand committed to optimising health and wellbeing through an innovative portfolio of products. Our mission is to address modern-day health challenges by employing a comprehensive, multi-pronged approach that empowers individuals to take charge of their wellbeing.
Adday was founded by Roger Wertheim-Aymes in 2021, a sister brand to AYMES, with a focus on health and wellbeing.
Join us on this extraordinary journey as we redefine health and wellbeing, one innovative product and one empowered individual at a time. Together, we can create a world where health is not just a necessity but a captivating and transformative experience.
Our Philosophy: Fast Can Still Be Good
We understand that modern life doesn’t always leave time for meal prep or planning — and that’s exactly where Adday fits in. We believe that healthy eating shouldn’t rely on willpower, free time, or perfect conditions.
By creating quick, nutritionally balanced products that are ready when you are, we help make good choices the easy ones. Whether it’s a bar in your bag or a shake in your hand, Adday gives you the tools to eat well, even on your busiest days.
Because the easier it is to eat healthy, the more likely we are to do it — and do it consistently.
Science-Led Nutrition
We work with healthcare professionals to ensure every product supports real health outcomes — not trends or fads.
Designed for Real Life
Busy mornings, long days, no time to plan? Our products are made to support your goals, even on your busiest days.
Supported by the NHS
We proudly partner with NHS-led programmes to make better nutrition more accessible for those who need it most.
No Compromise on Taste
Good-for-you should also taste good. We test every recipe for flavour and satisfaction — so healthy feels rewarding.
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Insights for Your Wellness Journey
Explore expert tips, real stories, and practical advice on meal replacements, weight loss, and Type 2 diabetes support—designed to guide you at every stage.
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Congratulations! You've done the hard work and reached your goal weight. But how do you maintain your weight loss for...
We’re giving away an Adday Wellness bundle every month! Packed with premium weight loss products and wellness essentials to support...
In this article Supporting your nutrition as your journey changes Looking after your nutrition beyond weight loss Building healthy habits...
Congratulations! You've done the hard work and reached your goal weight. But how do you maintain your weight loss for...
We’re giving away an Adday Wellness bundle every month! Packed with premium weight loss products and wellness essentials to support...